Explainer Videos:
Muuvment Sustainability Campaigns
As a startup that helps organizations deliver quality sustainability programs to employees, Muuvment focuses a lot on educational storytelling to drive engagement and action. As the researcher, writer and creative director of their campaign videos, I survey the facts and try to ground them in a hooky or thought-provoking concept. Then I lean into the fun of the idea as I let the story play out.
Everyone knows about climate change. It’s (quite literally) the burning issue of our age. Much has been said, so I came up with a short and sweet take on the issue that gets to the heart of the matter in a fun and familiar style.
“Climate Change Forecast”
Though it’s hard to believe, slavery still exists in our world, particularly in the garment industry. This means all of us have a very tangible daily connection to what is mostly an invisible issue. All I had to do was give viewers a peek behind their closet, following the thread of unfair labour practices that produce much of the clothing we wear.
“The Secret in Your Closet”