Annual Promotion:
Free Shipping Tuesdays
One free shipment, every Tuesday in October. This promotion started out as a one-year pilot and grew into a highly-anticipated annual event for small businesses across Canada.
A giant, 3D wordmark was created to brand the campaign and support the idea that free shipping was a BIG deal.
“Free Pickup” 2017 social video
The enthusiastic response from customers was reflected back to them in subsequent campaigns that took on EPIC proportions.
“Tattoo” 2018 social video
“Party” 2018 social video
The fun and focus on customers continued in a FOMO-inducing campaign that followed.
Direct mail campaign
“Vacation” 2019 social video
“Concert” 2019 social video
Results
Over four years, this promo experienced a nearly 1000% increase in participation. As the most successful campaign they run, my clients were also 1000% satisfied.