Thought Leadership:
Online Shopper Loyalty
Canada Post conducted a survey of 5,000 online shoppers and packaged the insights in a thought leadership report. To drive downloads of the report, we humanized the data by filming a series of shopper interviews.
This storytelling approach gave voice to real people’s opinions, making the facts of the report more credible and more compelling.
A hero video summarized the most essential points of the report in six easy-to-understand takeaways rooted in the consumer’s point of view.
A mix of static and short video content promoted the full-length video and report on the client’s website.
“What matters?” social teaser video
“Shipping Fees” social teaser video
Results
This campaign drove an unprecedented number of report downloads and the videos performed exceptionally well compared to other e-commerce social campaigns for Canada Post.
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