When I worked on lululemon, the brand was refreshing its website every week with an original campaign. This took mucho sweat and mondo hustle as each one entailed a lightning-fast concept stage, followed by a one-day photoshoot and interviews.
The finished stories were a blend of aspirational insights from featured influencers and detailed product education relayed in the playful voice of the brand.
Yoga for Dance
As a dancer and occasional yogi, it was a total treat to channel my existing knowledge and passion into the creation of this campaign.
Run Club
I never run farther than the length of a dance studio. But seeing these fit and fabulous people running through the scenic LA hills made me almost want to join a run club. Almost.
